B. A. Maximilian Hiller 


Maximilian Hiller ist seit Oktober 2018 im Rahmen der Forschungskooperation Niedersachsen-Israel als wissenschaftlicher Mitarbeiter im Fach Betriebswirtschaftslehre: Management Sozialer Dienstleistungen an der Universität Vechta tätig. Zuvor unterrichtete er als Lehrkraft für besondere Aufgaben an selbiger Universität wirtschaftswissenschaftliche Module wie Unternehmensgründung oder internationales Management und betreute betriebswirtschaftliche Studienprojekte. Zudem nimmt er Lehraufträge für betriebswirtschaftliche Lehrveranstaltungen wahr.

Aktuelle Forschungsthemen:

  • Einsatz wiederholter Wetten für die Erreichung persönlicher Ziele
  • Monetäre Anreizinstrumente 
  • Gesundheitsökonomische Fragestellungen 
  • Experimentelle Wirtschaftsforschung per Mobile-Datenerfassung


  • Gesellschaft für experimentelle Wirtschaftsforschung e.V. (GfeW)
  • Deutsches Netzwerk für Wirtschaftsethik e.V. (DNWE)


Opens internal link in current windowBei Fragen rund um die Bachelorarbeit steht Ihnen Herr Hiller sehr gerne zur Verfügung.


Walk the Extra Mile! Assessing Motivational Tools to Promote Physical Activity Ido Erev, Maximilian Hiller, Stefan Klößner, Vanessa Mertins


In our project, we want to examine the immediate and the long-term effects of low monetary incentives ("micro-incentives") and how to optimize their usage. The goal is to help people to make healthier choices and to reach their personal goals more easily, which could lead to positive effects for the society. Recent research has shown mixed results for the use of monetary incentives to motivate people towards choosing a healthier behavior and accomplishing their personal goals. In this regard, first studies presented results, which showed that it is possible to increase gym visits among college students by paying them. However, other studies show limited effects of incentives on quitting smoking or reaching weight goals. The research of human decision making shows a large gap between planning and ongoing decisions. When people try to plan a certain behavior or actions, they tend to exhibit high sensitivity towards the failure of steps towards such actions or behavior/low probability events. The underweighting of those rare events indicates a dependency on just a few past observations. For example, people plan to start a physical activity that promotes their health and is fun at the same time. However, even a few failures in trying to achieve those important goals, leads to no realization. If individuals are particularly sensitive to rare events in planning their decisions, then it should be possible to develop a binding tool based on repeated bets which they would like to use to implement their original plan. We have translated these theoretical considerations into a concrete incentive mechanism. Now we would like to evaluate the potential of repeated bets against oneself in an intervention study under natural conditions. This mechanism can be used to promote any activity where people want to reach a goal but since fail the realization of those goals (Using stairway instead of an elevator, visiting the gym, drinking less alcohol or just eating more vegetables). We assume that repeated low-value betting is, compared with other forms of incentives, the most effective (monetary) incentive tool. Ideally, it can support itself, even during long-term periods, while reliably delivering the desired positive behavioral changes.



commitment device, betting, healthy behavior, micro-incentives 



September 2018: Gesellschaft für experimentelle Wirtschaftsforschung (GfeW) in Paderborn (Germany) Beihörer
Januar 2019: Vechta Workshop on Prosocial Behavior in Vechta (Germany) Posterpräsentation
März 2019: Conference of Scientific Cooperation between Lower Saxony and Israel in Hannover (Germany) Posterpräsentation
Mai 2019: Deutscher Fundraising Kongress (DFK) in Kassel (Germany) Forschungsvortrag
September 2019: Gesellschaft für experimentelle Wirtschaftsforschung (GfeW) in Düsseldorf (Germany) Beihörer
November 2019: Personnel, Innovation, and Education Economists Network Meeting in Nürnberg (Germany) Forschungsvortrag


September 2019: PhD Course on Behavioral Economics,Learning and the Big Data Revolution in Odense (Denmark) Abschlusspräsentation
Letzte Aenderung: 16.01.2020 · Seite drucken


Raum: T 321
Neuer Markt 32
49377 Vechta 

Tel.: +49 (0) 4441.15 751
Fax: +49 (0) 4441 15 67211
E-Mail:Opens window for sending email maximillian.hiller

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